Anyone wanting to know what makes their business tick and looking to become the active designer of their own business success will find this to be the right (work-)book for them.

getAbstract recommends this original book to all executives looking to understand and steer their companies better.

Seal of approval – extraordinary!

Simon Sagmeister presents a colorful palette of typical cultural forms and explains how their various types diverge in their development. Readers will gain a new perspective on organizations, recognize green, blue, and purple cultural traits everywhere, and begin to consider strategy and culture as a unity.

The author succeeds in presenting the highly complex subject of corporate culture in a manner that is both clear and easily understood even by beginners. The book’s colorful design and its storytelling, which makes use of metaphor and diary entries to describe individual cultures, allows readers to quickly relate to the situations describes.

In his book, Simon Sagmeister presents the culture map, which was conceived with the aim of the describing all cultures that emerge in the context of organizations. Drawing on many examples and using numerous illustrations, the author explains how culture emerges in businesses and can be steered.

The many examples from other companies give food for though and provide leaders with rich material to become active designers of their corporate culture.

A comprehensive introduction to corporate culture with vivid examples and diagrams. Very attractively designed and visually well-executed.

Corporate culture – a fine-sounding term that is rarely brought to life. Simon Sagmeister wants to change that. He has condensed his own experience and expertise into 240 pages with the clear call to go out and design your own corporate culture.

For his concept, Sagmeister 'builds on the compelling ideas of great thinkers' across the centuries, which he has 'consistently combined, supplemented, and adapted to the field of corporate culture.' From Charles Darwin through Isaac Newton to Immanuel Kant, many a famous name pays a visit to the executive floor. Nature, too, offers many a lesson.

Simon Sagmeister’s book Business Culture Design is a major contribution to providing leaders with a pragmatic instrument – which is to say, on that they can use themselves and that describes reality – to analyze culture. Accounts of companies like Google, Apple, IBM, Amazon, and Zappos show that cultural analysis consists not of vapid retrospection ('Polaroid went under because…'), but instead that companies here and now receive practical advice on the management issues of the day.

In sum, it is fair to say that these new forms of culture design will help you steer your company towards the future better and more simply.

The Culture Map is impressive in its practical applicability and clear logic.